Digga in a Dream Venture
2012 - July 7. Article from Gold Coast Bulletin
YATALA earthmoving equipment manufacturer Digga is posed to embark on its own version of a scene out from the movie Field of Dreams.
It is to hold a ground-breaking ceremony for a new Digga factory in the US city of Dyersville, where the Kevin Costner movie was made.
In Field of Dreams, a farmer (Costner) hears a voice that says build it and he will come and is inspired to plough up his corn crop to make way for a baseball diamond.
Now Digga chief executive Suzie Wright has cleared the corn to make way for the company's US fabrication and assembly facility, which will become the anchor factory at a new Dyersville industrial park.
Digga is spending $2.5 million on the factory, where gearboxes and augers will be built for the US excavator market.
Wright has high hopes for the venture.
In a play on the script from the movie, she cheekly says of Iowa: "Is this heaven? It's Iowa. Iowa? I could have sworn this was heaven. Is there heaven? Oh, yeah. It's the place where dreams come true.
"Our move here is based on sound business sense - we're not dreaming. But this will be a dream come true," Wright says.